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Product photo of the CoverGirl Outlast Lipcolor line. It may show other shades, so go by the color swatch above.
CoverGirl
Plum Berry
CoverGirl Outlast Lipcolor
Catalog color. This color comes from the brand's own swatch. Screens differ, so treat it as a close guide.
Value: better priced than 57% of its 67 color twins.
Set your skin tone to see how this matches youCoverGirls very popular longwear lip color just got better! The advanced formula with resilient, brilliant color and new applicator gives you up to 24 hours of color in just 2 easy, breezy steps.Features:Lasts up to 24 hoursBeautiful shades

Cross-brand dupes
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- JamGlossier, sheer, $18
- talk flirtyBenefit Cosmetics, satin, $23
- BewitchingNYX Professional Makeup, creamy, $7
- Voluptuous VioletClinique, sheer, $18
- Love PopClinique, glossy, $19
- SpanxFenty Beauty, matte, $22
- PassionateNYX Professional Makeup, matte, $7