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Product photo of the CoverGirl Outlast Longwear Lipstick line. It may show other shades, so go by the color swatch above.
CoverGirl
Plum Fury
CoverGirl Outlast Longwear Lipstick
Catalog color. This color comes from the brand's own swatch. Screens differ, so treat it as a close guide.
Value: better priced than 68% of its 25 color twins.
Set your skin tone to see how this matches youWith CoverGirl Outlast Longwear Lipstick you get both moisture and color! No need to choose!This long lasting lipstick doesn’t flake or crumble because it’s super-powered with moisture. It'll stays super fresh and super flexible all day, l

Cross-brand dupes
- Black BrandyIMAN Cosmetics, matte, $18
- TemptressNYX Professional Makeup, creamy, $7
- Matte FlirtyMilani, matte, $7
- Black Licorice PopClinique, matte, $19
- Bold PopClinique, matte, $19
- Cabaret BlendMilani, matte, $7